Campfire, gunpowder, sagebrush, excitement.
What does it smell like? If you come back from a great -- and I mean a GREAT -- camping trip, and you wish you didn't have to wash your clothes because they smell like the kind of memories, you'd never want to forget... well, take that scent, and make it into something you'd actually wear on the regular. But before you think we fancied it up into some snooty cologne, rest assured, it smells like campfire, gunpowder, whiskey, sagebrush, and more. But it doesn't smell like that "good enough for the guys I hang out with" wet wipe armpit smell... and that's what makes it good for those times you have to interact with regular people.
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